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Content Strategist

Company: Open Homes
Location: Chino Hills
Posted on: November 19, 2022

Job Description:

Open Homes, a leading Real Estate Marketing company is looking for a killer copywriter, content creator, and strategist. This candidate will have a passion for creating inbound marketing content (blogs, articles, etc) and some outbound campaigns based on industry data and personas. In this role you will work closely in our small Marketing + Design team to create awesome content and help shape the strategy of our company s goal to elevate our client s brands, listings, and value.

Our ideal candidate will have a talent to communicate our value propositions succinctly, then convert that messaging or positioning into inbound content strategies guided by metrics to help drive engagement, educate customers, and help us grow.

The day to day will be to help curate beautiful imagery and visual content created by our awesome team of visual artists, and pair it with our value propositions and core values to create compelling brand content across many channels. You will then keep a close eye on industry evolutions and create relevant content supported by measurable metrics found in analytics tools like SEMRush or MOZ. The primary function of this role is helping lead the design and marketing team in efforts to create growth through well thought out content aimed at our primary audiences. You will learn about our different customer segments, help create or refine personas, and help craft great copy and content ideas that engage.

(Elevator pitch: a skilled copywriter that helps organizations become thought leaders by crafting content that is informed by quantitative and qualitative DATA; SEO, persona, analytics, etc.)

NOTE : While this position is currently remote, full-time employee status with great benefits are ONLY available to those living in California, Nevada, Texas, and Hawaii. However, we are happy to consider independent contractor / freelance positions outside CA, NV, TX, & HI. The West coast is a bonus, the Bay Area is even better. Normal PST hours will be required.

In this role, you will:

Lead the end-to-end content strategy process from ideation to execution across multiple projects.
Perform research to gain in-depth knowledge of all customer personas, and current real estate trends in order to create relevant content.
Plans the editorial calendar and works with internal content management teams, writers and design to create relevant content for multichannel campaigns.
Help evolve & maintain the voice and tone of the Open Homes brand and brand guidelines.
Generate content that educates users, employing best practices and builds on a consistent customer experience.
Create content that establishes Open Homes as the Real Estate marketing thought leader amongst content creators.
Interface with core team members to build an inbound strategy based on data and market conditions.
Evangelize content standards and guidelines.
Help grow our customer base and new regions.
Support marketing and sales content.
Help craft marketing and product education materials.

We'd love to hear from you if you:

Are passionate about our goal to reach real estate agents, sellers, and buyers with incredible content.
Love to kick off projects or initiatives with clear briefs that explain business problems or needs.
Get goosebumps when your content strategy meets business objectives
Fine tune value propositions into pithy headlines and succinct prose.
Find typos.
Have a unique love of the oxford comma.
Research topics and craft strategies based on a balanced mix of data and personal experience.
Love to peruse amazing visual real estate content and craft compelling stories from it.

What You Should Have:

Minimum six years writing content for web experiences.
Strong understanding of SEO and a history of driving it.
Great social media engagement experience.
Advertising Agency experience is a plus.
College degree or equivalent professional experience preferred.
Strong, confident, and exacting writing. You can explain complex concepts succinctly and clearly.
A keen eye for content design. You can make any lengthy, rambling document concise and human-friendly.
Strong editing skills (in particular, making text shorter, friendlier, and easier to understand).
An interest in measuring the effectiveness of content and in making data-informed improvements.
Ability to find tpyos and let hiring managers know.
Sharp judgment when prioritizing tasks and a strong sense of urgency in driving projects to completion.
Previous experience with help writing, content management, and information architecture is a plus.
Impeccable taste in emoji.

Open Homes is a team of accomplished creatives and industry experts who understand the fast-moving dynamic of Bay Area real estate and are dedicated to offering the best premium real estate marketing content. Our team helps our clients achieve record-setting sales prices and elevate their brands to new heights. Since 2005, Open Homes has partnered with thousands of the top real estate agents in the San Francisco Bay Area and has helped market billions of dollars in transactions.

We aim to become the best content creators who create the highest quality marketing services for our clients. We believe that great people make great things, and we're on a mission to find great people who want to help agents unlock their listings' potential.

We offer very competitive market rate salaries and benefits.
Compensation depends on experience, and location.

Benefits include:
2% 401K matching (after 1 year)
Career Growth Budget (boot camps, seminars, etc)
Potential Bonus
Medical / Dental / Vision plans
Competitive PTO
Hybrid or subsidized remote office space

NOTE: While this position is currently remote, full-time employee status with great benefits are ONLY available to those living in California, Nevada, Texas, and Hawaii. However, we are happy to consider independent contractor / freelance positions outside CA, NV, TX, & HI. The West coast is a bonus, the Bay Area is even better. Normal PST hours will be required.

Keywords: Open Homes, Chino Hills , Content Strategist, Other , Chino Hills, California

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